We would all like a few more followers on our social media. The excitement when you get a new follower notification is undeniable. Your social media statistics are inherently linked to your success if you are an influencer who’s career relies on it or a business marketing what you can offer to customers. Whatever your motivation, here are a few tips on how you can build your following.
Table of Contents
1. Consistency
If someone is going to click the follow button, they want to know what they are committing to seeing in their feed. Find your niche and brand yourself within that niche. Jumping around between different types of content will be confusing for your audience. Going from being a beauty guru to posting about gaming is a jump. Your audience will be confused about who you are and what you offer them. If your followers subscribed for beauty content, give them what they signed up for or they may unfollow.
You should also be consistent with your posting. Don’t leave your page silent for too long. In a world of overnight viral fame and fast-paced trends, people get bored and move on very quickly. Regularly remind people who you are and why they are interested in you. If you are a business, you don’t have to sell your products to your followers every day. Interact with your customers and create content in your product niche that you think will interest them. Having a content schedule, so you know when you need to be posting and your followers know when to expect posts from you, is a good idea.
2. Trends And Tools
On any social media platform, you want to be searchable. It’s unlikely that users are going to type in your specific username unless they already know about you. Instead, you need to be searchable for content related to your account. Find out what hashtags are popular in your niche and use them so when people are searching for your type of account, your posts show up. Popular hashtags should be used regularly when they are relevant but also keep an eye out for any trending hashtags or content. Join in with your community and any hype around it and more attention will be brought to your profile.
Use what your platform has to offer to make the most interesting content. TikTok is well known for its duet posts. On Facebook, you can create events. Instagram has geotags allowing you to tap into your local audience, filters and you can create highlights of your stories. Engage fully with your platform and the different ways it allows you to appeal to customers.
3. Promotional Websites
There are websites that will help you gain followers and interaction with your account. Some will even help you gain natural followers for free. They will customise your experience to make your account growth genuine and risk-free. They use real accounts, not bots, so you will actually gain more followers. The more followers you have, the easier it is to get noticed. These websites can’t figure out your whole social media strategy for you. You still need to post regular content that your audience will enjoy. But they will give you a boost in numbers.
4. Investing In Promotion
You are unlikely to want to take this step unless you are a business but it is worth mentioning the ways you can attract followers when you invest a bit of money. Businesses and influencers often run giveaways. This encourages users to follow and share their account for a chance to be entered into a giveaway. The chance of reward does encourage people to interact with your page. It creates a sense of appreciation for those who follow you as you are giving back to them.
You can pay for display ads on all social media so when users are scrolling through their feed your business pops up. This can be an effective way to reach customers who are not coming across your account but could still be interested in what you provide. You could also pay influencers to use and review your product to their followers. Coming from a source they trust, their followers are more likely to check you out with a recommendation.
There are lots of ways that you can gain real followers on social media. Keeping your audience entertained is the rule to work by.
