The Technological Revolution has brought about a great change in the global business fabric . In fact, in Spain, 75% of companies are at a fairly advanced stage in relation to their plans and strategies for digital transformation. Artificial Intelligence shows (AI) to be key in this regard.
Despite the fact that Human Resources is not a department that stands out for being a pioneer in the use of digital technologies, it has ended up accepting and making the most of them. No wonder, considering that these technologies favor corporate culture. and that they provide tools that optimize and streamline the tasks of the department.
Big Data, gamificación or virtual reality are some of these digital tools fail of the HR department, however, is Artificial Intelligence which has really revolutionized not only HR but the entire company.
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Artificial Intelligence consists of developing specialized softwares capable of providing human intelligence to machines . These human-thinking computers not only process information, they interpret it and resolve unforeseen conflicts during processes.
In addition, AI prioritizes machine learning and deep-learning on these computers, allowing machines to learn, solve problems, reason, and process language.
But how does Artificial Intelligence affect the Human Resources department? The impact of AI in HR affects mainly in four areas:
Artificial Intelligence interprets the data of the template, with which it is able to offer personalized content according to the interests of the workers . In this way, the employee experience is improved and the retention of talent by the company is guaranteed.
These unique contents for each worker also ensure that they acquire a better brand image. In addition, the option of using the same techniques with potential candidates should not be ruled out, so that they are the ones interested in working in the company (attracting new talent).
Personalized offers is just one example of what Artificial Intelligence can do for the Human Resources department. Capturing new talent is much more efficient and easier, allowing AI to improve recruitment processes .
Thanks to Artificial Intelligence, recruiters have relevant information on candidates during the selection and evaluation processes. In fact, almost half of the companies that use AI do so to optimize their recruitment processes. This is reflected in the report The Litter Annual Employer Survey .
Today, the employment of chatbots is booming . Thanks to these automatic chats, recruiters can contact candidates during the selection processes. They provide relevant information on the potential worker and favor feedback between recruiters and applicants
AI also enables the development of applications that facilitate continuous learning and skill development for employees. These are short training courses with a game presentation. In this way, workers will learn in an attractive, fast and simple way, without the need for a teacher or a classroom.
AI technology seamlessly processes all template information, regardless of size. With this analysis, the extraction of relevant data related to the performance and productivity of the company will be an automatic and extremely simple task. HR staff no longer have to spend hours and hours going over data and reports to get the information they really need.
Automatic analysis of this vast amount of information will facilitate predictions of staff behavior. For example, you can predict possible motivations of workers and their causes. In this way, the Human Resources department will be able to take the appropriate measures to avoid such demotivation, absenteeism, loss due to depression or stress … In other words, it will be able to avoid the dreaded turnover of personnel.
Digital transformation brings a new role of cultural management. The implementation of Artificial Intelligence and digital technology in HR are essential in attracting and retaining talent. After all, this talent management is one of the key points in any process of digital business transformation.
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